Bates v. Arizona - The History and Present of Attorney Advertising

Product Code 2251
Presented on December 2, 2015
2.0 CLE credits: 1.0 Ethics, 1.0 Areas of Professional Practice

Difficult to believe, but lawyer advertising was prohibited until 1977 when two upstart young attorneys successfully challenged the status quo in Bates v. State Bar of Arizona, 433 U.S. 350 (1977). Quickly, everything changed. Lawyers and firms with the largest budgets and willingness to shout the loudest began reaping huge benefits by bombarding billboards, TV and radio with ads shouting as loudly as they can that they’re the toughest, the least expensive, or the most successful attorney.

But things are (thankfully) changing once again, as intelligent attorney marketing is neutralizing the advantages of the better funded and louder-shouting firms. Technology in its many forms now gives lawyers an opportunity to differentiate themselves and present their expertise in exciting new ways.

Available Formats: OnDemand only

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